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How to Get the Most Out of a Blog For Your Small Business
With Over 4 Billion Internet Users, Blogging is a Strong Marketing Strategy
It's fairly amazing how the Internet can transform practically anything that appears on its pages into a marketing game-changing algorithmic innovation. The most unassuming online artifacts have the potential to become crucial tools in boosting SEO and enhancing your company's online presence, whether we're talking about image macros of cats being cats, a 12-second audio clip of the song that went unnoticed upon its release in 2014, or relatable reactions to bizarre situations captured on camera.
Consider the lowly weblog, also known as "blog" for short. Blogs have evolved from being mostly used by amateurs to chronicle their travels and voice their worries about science fiction universes to becoming one of the most effective methods for improving a business website's Google position and general SEO performance.
So, just how does this operate? Let's examine how a blog significantly improves a website's exposure and why it might be time to start one for your company.
How Does it Work?
As we have previously explained, when a user conducts a search, Google browses and indexes webpages that its algorithm predicts would be the most pertinent to the user's query. We'll talk about Google's preference for high-quality website content in this case.
In terms of SEO, “content” refers to the text, images, videos, and metadata contained in a website.
I guess that's pretty self-explanatory. When you investigate what Google regards as "excellent material," things start to get interesting. A common definition of quality content is the presence of interesting media that is pertinent to user searches; the more recent the content, the better.
Here is where business blogging might be useful. In addition to adding more pertinent material and images to your website, blogs also serve as a route for potential customers who are searching for information on Google that may not be covered in the landing pages of your website. Another crucial factor is that a blog shows Google that your website is active and often updated with new information.
Be Found in More Google Searches
For instance, let's say that you run a Georgia-based pest control business. You've got a fantastic website with lots of eye-catching pictures, entertaining videos, and writing that uses the appropriate keywords. Now picture local Google users in your area asking queries such, "What do termites look like?" that are tangentially related to pest control. It just so happens that you recently posted an article on your blog titled "How to Tell the Difference Between Ants and Termites," despite the fact that your landing pages may be missing in termite taxonomy.
Google is now showing your blog article to someone who is just now aware they have a termite infestation and is looking for the most locally relevant and recent sources to address their inquiry.
Social Media and Backlinks
Blogs provide another indelibly beneficial service to your business’ SEO performance in the number of backlinks and social media shares they garner. As we’ve discussed before, a backlink occurs when another website links to yours, and Google absolutely adores backlinks. Backlinks demonstrate to Google that your website is both relevant to and an authority on the subject matter in question. Social media is used by an estimated 4.48 billion people, or roughly 56.8% of the world’s population, so having your website referenced frequently on social media is like turkey on Thanksgiving for Google. All it takes is just one of your blog posts going even moderately viral for your business to see a staggering increase in engagement. In this approach, blogs serve the dual purposes of expanding the reach and traffic to your website and showing search engines that your website is active and updated frequently.
A blog can provide your website with the perfect inflections of warmth, expertise, and even cheekiness that make customers believe in your business as much as you do.
Because blog entries are more intriguing and entertaining to read than landing page material, they are more likely to generate backlinks and social media attention. They give a company a human voice, and a skilled writing and editing staff can produce content that connects with readers in a way that a dry list of services performed just cannot.
Reach out to the Simple.biz social media team if a professionally written and edited blog is the missing component of your company website on a regular basis. We have a social media plan that will suit your requirements!
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